Building a Culture for a Lifestyle

Building a Culture for a Lifestyle

The internet is a jungle. Knowing who to trust isn’t easy.

Everything I love goes into creating this space I call iridaeza. 2020 was crazy, unexpected and weird, but being home all year showed me that I want to be clear about creating exactly what I want in this world; to make sure I’m listening to my intuition and trusting the moves I feel called to make.

Iridaeza means to lean into your passions // to feel passionate about your life. We represent this by supporting small business, women-owned, natural + ethical products. We’re creating a culture around a mindful and cbd-infused lifestyle, and we’re not just in this for us- we’re in it for you. I’ve done the work sourcing these items so you can shop with confidence, knowing you’re creating the life you love.

Soak in your surroundings, connect with and support the communities that are important to you. Feel empowered by the things you choose to invest in. Love the life you live with as much gratitude and peace as possible.


With gratitude, Founder, Emma Fuglsby 💛

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